I bring narrative structure
to digital experiences.
Hamburg-based Product Designer with a background as a Concept Creative in Live Communication. Now bringing that same storytelling logic to digital products, where complex problems need clear answers.
Let's Talk
What I’ve been making.
Pet adoption that fits your life. A mobile app that helps first-time adopters find the right shelter animal by honestly mapping daily life before browsing.
A five-minute opening show that frames artificial intelligence not as a threat, but as a superpower waiting to be claimed.
A modular fan activation system for Europe’s biggest football tournament, where freshness had to compete with 50,000 fans, rival sponsors, and UEFA catering rules.
Turning a handball opening match into a community moment — with a song, a call to participate, and 50,000 people singing along.
Moin, I’m Benedikt.
Nice to meet you!
I spent several years as a Concept Creative in Live Communication, developing ideas and translating them into experiences for live audiences: live events, digital and hybrid formats, 360° campaigns. The work was always about creating moments that stay with people. Interactions that feel intuitive. Experiences that leave something behind.
That’s what drew me to Product Design. Different medium, same question. How do you design something that feels right the moment someone encounters it?
When I’m not in Figma or down some AI rabbit hole, I’m wandering around Hamburg with one of my analogue cameras.